
The “I ❤️ LA” project launched in January 2025 as a charitable initiative to support victims of devastating wildfires in Los Angeles. Curated by mmERCH, a Web3 fashion startup, the campaign showcased how digital collectibles could unite artistry and philanthropy to provide immediate assistance during a crisis.
The campaign featured contributions from seven acclaimed digital artists, including Larva Labs, Grant Yun, and Gremplin, and raised funds for Baby2Baby, a nonprofit organization providing essential supplies to families in need. Using blockchain technology, the project provided a transparent, impactful, and creative solution to a real-world issue.
For organizers on Panxpan, the success of “I ❤️ LA” highlights how to create meaningful campaigns with digital collectibles without worrying about the complexities of blockchain technology. Panxpan handles smart contract administration, minting, and fund distribution, empowering organizers to focus entirely on designing their campaigns and engaging their communities.
Project Overview
• Duration: January 17–19, 2025
• Price: 0.0069 ETH (~$24) per NFT
• Beneficiary: Baby2Baby
• Artists: Larva Labs, Grant Yun, Gremplin, Nice Aunties, Chikai, ClownVamp, and Goyong
The Collectibles
• Each NFT was an exclusive, LA-themed piece of digital art, blending the city’s culture with the artists’ distinctive styles.
• Randomized Minting: Buyers received one of seven designs randomly, creating excitement and encouraging exploration of the entire collection.
• Accessible Entry Point: At 0.0069 ETH (~$24), the project made participation affordable for a broad audience, from crypto enthusiasts to newcomers.
Beneficiary: Baby2Baby
• Baby2Baby is a nationally recognized nonprofit that provides essential items such as diapers, clothing, and hygiene kits to children and families living in poverty.
• Impact Metrics:
• Over 450 million essential supplies distributed nationwide.
• Support to over 1 million children annually, including families impacted by disasters.
• During the LA wildfire crisis, Baby2Baby provided over 3 million emergency supplies to displaced families, including diapers, formula, food, and hygiene kits.
Artist Collaborations
Each artist brought their unique style and interpretation of the “I ❤️ LA” theme:
Larva Labs (Matt Hall and John Watkinson):
Pioneers in the NFT space and creators of CryptoPunks, known for their minimalist pixel art style.
Their contribution featured bold, geometric reinterpretations of LA’s iconic visual motifs.

Grant Yun:
Celebrated for his Americana-inspired minimalist art that bridges nostalgia and modernity.
His piece captured LA’s dual identity: a bustling urban hub surrounded by natural beauty.

Gremplin:
Known for creating CrypToadz, a playful, character-driven NFT collection.
Gremplin’s piece incorporated whimsical elements representing LA’s vibrant cultural diversity.

Nice Aunties:
An artist collective specializing in retro-futuristic and nostalgic designs.
Their work used neon hues to reimagine classic LA landmarks under dramatic lighting.

Chikai:
Famed for blending abstract art with vibrant, fluid designs.
Chikai’s contribution symbolized the resilience and interconnectedness of LA communities.

ClownVamp:
Renowned for surreal, narrative-driven pieces exploring themes of transformation.
ClownVamp’s work depicted a reimagined skyline of LA, embodying hope amid adversity.

Goyong:
A multidisciplinary artist blending traditional techniques with digital innovation.
Goyong’s piece celebrated LA’s cultural diversity through intricate patterns and textures.

Campaign Promotion
Collaborative Promotion:
Participating artists used their personal platforms (e.g., Twitter and Instagram) to promote the project, driving traffic to the minting site.
Posts emphasized the campaign’s charitable purpose and highlighted previews of the NFTs.
Press Coverage:
Featured in crypto-focused outlets like Decrypt, CryptoNews, and 360 Magazine, ensuring visibility among both NFT collectors and socially conscious audiences.
Timed Exclusivity:
The three-day minting window created urgency and encouraged immediate action from buyers.
Lessons and Best Practices for Panxpan Organizers
With Panxpan managing smart contracts and minting, organizers can focus entirely on the creative and promotional aspects of their campaigns. Here are actionable insights for Panxpan organizers based on the “I ❤️ LA” project:
Simplify Participation with Accessible Pricing
Like the $24 price point used in “I ❤️ LA,” set affordable entry tiers to ensure broad participation.
Consider adding premium tiers for collectors seeking exclusive perks, such as physical merchandise or VIP access.
Design an Engaging Collectible Theme
Collaborate with local or renowned artists to create collectibles tied to the campaign’s purpose.
Consider randomized minting or user choice to make each purchase exciting and encourage repeat participation.
Build Transparency
Leverage Panxpan’s built-in smart contract technology to ensure transparent fund allocation.
Share real-time updates with supporters on how funds are being used.
Focus on Promotion and Engagement
Artist-Driven Promotion:
Encourage artists to share behind-the-scenes content and their creative processes, building anticipation for the collection.
Community-Driven Outreach:
Use Panxpan’s tools to amplify campaigns through social sharing buttons, email templates, and targeted ads.
Earned Media:
Secure press coverage by emphasizing the campaign’s unique combination of art and philanthropy.
Foster Long-Term Engagement
Offer earned collectibles for actions such as referrals or milestone contributions to keep participants engaged.
Create a community group on Discord, FB or WhatsApp for collectors to share their experiences and connect with the campaign.
Suggested Workflow for Panxpan Campaigns
Plan and Design:
Collaborate with artists to create a cohesive collection tied to the campaign’s goals.
Launch and Promote:
Use Panxpan’s pre-built promotional tools for social sharing, email outreach, and ad management.
Mint and Track Impact:
Rely on Panxpan to handle minting, smart contracts, and fund distribution. Publish updates on funds raised and their impact via Achievements, including testimonials or visuals from beneficiaries.
Engage Your Community:
Use Panxpan’s community-building features to foster ongoing engagement and offer perks for collectible holders.
The “I ❤️ LA” NFT project illustrates the power of digital collectibles to address urgent real-world issues. By integrating collaborative artistry, transparent fundraising, and effective promotion, the campaign raised critical funds while fostering global engagement.
On Panxpan, organizers can achieve similar success without worrying about the technical complexities of blockchain. With smart contract management, minting, and promotional tools all handled by Panxpan, organizers are free to focus on their vision, creativity, and impact—turning their campaigns into powerful stories of change.