Where is traffic on our website coming from?

Department: Marketing

Creator: PanXpan

Difficulty: intermediate

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This module enables everyone on your team to research where website traffic is coming . Understanding where your online visitors are coming from is key to further growing your online presence. Enter data for visits by segment, medium and source as reported by your web analytics software. Then share this file with your team. Team members will be able to scroll through research on traffic breakdown by segment so you can assess if marketing efforts are generating traffic growth.

Date Segment Medium Source Visits
1/1/2010 Hats Direct All direct 174
1/1/2010 Hats Email All campaigns 87
1/1/2010 Hats Online Ads All ad campaigns 24
1/1/2010 Hats Organic Other keywords 8
1/1/2010 Hats Organic XL hats 10
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