Which online advertising campaign has been the most effective?

Department: Marketing

Creator: PanXpan

Difficulty: intermediate

Tags: Web Metrics , Benchmarking , Advertising

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This module enables everyone on your team to research online advertising performance. Digital advertising is growing quickly with a ton of options for new advertising campaigns. For each of your online campaigns enter the cost, impressions, clicks and conversions received. Then share this file with your team. Team members will be able to identify the most effective campaigns by comparing click through rate, conversion rate, cost per click and cost per conversion.

Date Campaign Type Impressions Clicks Conversions Cost
1/16/2010 45 14 8 2 2
1/23/2010 22 9 5 7 2
1/30/2010 36 14 9 1.5 2
2/6/2010 50 25 10 5.7 2
2/13/2010 58 30 13 3 2
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“Please try our online spend analysis module and let us know what you think!” Mufaddal K. - 8/7/2014

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