What advertising tactics are the most important?

Department: Marketing

Creator: PanXpan

Difficulty: advanced

Tags: Benchmarking , Advertising

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This module enables everyone on your team to research customer acquisition performance. Most businesses spend a lot of money on advertising but how effective are the different tactics you use? Enter your historic advertising spend by tactic and also the number of conversions received through those tactics. Then share this file with your team. Team members will be able to scroll through research on each advertising tactic's effectiveness and how this effectiveness has changed over time.

Advertising Spend Conversions (i.e. Sales, Inquiries, etc.)
Date Tactic 1 Tactic 2 Tactic 3 From Tactic 1 From Tactic 2 From Tactic 3 From Unknown
1/1/2010 $350 $300 $0 70 15 0 30
1/8/2010 $100 $300 $0 20 7 0 11
1/22/2010 $100 $300 $20 20 8 16 42
1/1/2010 $100 $150 $20 35 11 12 3
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“Please try our customer acquisition analysis module and let us know what you think!” Mufaddal K. - 8/5/2014

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