What is the value of a given conversion (web click, phone call, etc.)?

Department: Marketing

Creator: PanXpan

Difficulty: intermediate


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This module enables everyone on your team to research conversion value. Approximating the value of a website or physical conversion guides advertising efforts by defining an upper limit on acquisition cost per conversion. Enter data on number of conversions occurring, total sales in units & value, profit margin and % of sales touching the given conversion channel. Then share this file with your team. Team members will be able to scroll through research on the approximate value per conversion and how this value has fluctuated over time.

Date Segment Conversions Sales Units Sales Value Margin
1/1/2010 Guitars 3,060 1,485 772,500 75,750
2/1/2010 Guitars 3,060 1,545 735,000 67,500
3/1/2010 Guitars 3,120 1,350 712,500 76,500
4/1/2010 Guitars 3,030 1,530 787,500 78,750
5/1/2010 Guitars 2,940 1,650 787,500 67,500
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