| Step 1: Market Segmentation |
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Step 2: Sales & Marketing
Campaign
Creation |
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| Step 3: Local Implementation |
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Identifying target segment(s) |
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| USA Sales & Marketing Campaign Creation: |
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Direct Marketing: Assistance
in creating/acquiring local
client databases. Arranging
direct marketing campaigns
via email, fax, mail and phone. |
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Media Buys: Identifying relevant media channels with a specific budget and target market in mind. |
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Trade Shows & Sponsorships: Researching US trade shows and sponsorship opportunities. |
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Sales Force: Helping create an on-the-ground sales force. Recruiting successful sales personnel. Assisting with the creation of a leads/prospects database and a comprehensive sales force strategy. |
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Distribution Channels: Identifying local resellers, distributors and distribution channels for competing local products. Leveraging core competencies while adapting go-to-market strategy for the local environment. |
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Hourly or full-time staffing of sales & marketing personnel |
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Hourly or full-time staffing of sales & marketing personnel |
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11% of Monthly
Sales & Marketing Budget[2] |
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Hourly Charge= US$35/hr or
Monthly Charge= US$4,000/month[2] |
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Hourly Charge= US$35/hr or
Monthly Charge= US$4,000/month[2] |
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